Our Philosophy

We were founded by Nick Mitchell in 2007, for one simple reason: results. Nick wanted Ultimate Performance to be a place where you weren’t bombarded with the fads or ineffective messages prevalent in the fitness industry – just the clear facts, hard work, and goal driven strategies. This clear vision has taken UP to the forefront of the world’s personal training industry and helped thousands of our clients achieve the bodies of their dreams.

Our passion for all aspects of Physical Conditioning is palpable and we love every aspect of what we do. The UP team is known for its thirst for knowledge – we learn from the very best in the field, are constantly on the lookout for ways to hone and improve our training approaches, and we’ve made it our priority to be on-call, 24-7, for our clients. Our team is made up of people who walk the walk, not just talk the talk. If a personal trainer hasn’t the knowledge, discipline or ingenuity to reach their own fitness goals, how can they be expected to help a client reach theirs?

Our attitude is that we’ve only reached our goal when a client achieves theirs – all too often these are goals which have been dreamed about for years but held back by poor advice and a lack of self belief.  Our job at UP is to work with you on anything and everything that may impact your results.

The Way We Work

We don’t promise magic potions or instant quick-fixes – we were founded with our feet on the ground, and we firmly believe that achievement doesn’t just happen by accident. We get results through education, determination, and some bloody hard work. Only our clients’ goals are important, and Ultimate Performance is run with that firmly in mind.

When you train with Ultimate Performance, you trust that we’re going to get you where you want to be – in the shortest space of time, preferably in the most enjoyable way. Everything is tailored to you – we evolve and adapt to your unique circumstances – if something works, it’s kept. If not, it’s discarded.

Our focus and passion to sustained excellence is what has led to us being acknowledged as one of the frontrunners of Personal Training. We do what actually works for our clients.

But being the best doesn’t come easy. We have to constantly educate ourselves – as a result of this, you’ll find that we’re educated to the highest possible standard in every aspect of fitness. Our advice comes straight from coaches who have all studied with organisations such as the NSCA, ACSM, Australian Sports Institute, the Poliquin Institute, and, of course, our own UP Education teaching team. The diversity and standard of our trainers mean that we have an incredible team of trainers and coaches who can collectively advise any one client. And our credentials come with some jaw-dropping, and very real, results.

Our Marbella gym is our first commercial gym, meaning that our world-class facilities aren’t just for Personal Training clients – they can also be enjoyed by the public. However, this does not mean that we will be cutting corners to keep costs low. Our intention is to continue what we’ve already established in the UK – offering training, and now, facilities, far beyond the reach of any other Personal Training companies. We can’t wait for you to experience them.


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